15 years
of fashion
creation

15 years
of fashion
creation

To dream big

Life hustles and bustles in our head office and offices abroad. A big team puts into practice ideas that at first glance seem unrealizable. We are determined to bring to life all of them, whatever obstacles we might face
Our aim to be in the vanguard of fashion retail. The entire corporate culture is aims at reaching this goal.
67
stores
1
brands
1
countries
10
cities

Power
lies
in the
team

Mikhail Urzhumtsev
CEO
What Melon is unique and strong with is its team
We don’t just go to work, we are a cool team of think — a like people where everyone can fulfill their most daring aspirations and probe themselves in the brand new. Atthestart, we were but 938 people, Melon’s team today has over 5 000 people with burning eyes and hearts, with everyone inspiring and charging each other.
100
Kyrill and Katya
SELA operation director and SELA T&D manager
Igor
befreeman creative director
Aliona
Marketplace specialist
Yulia
Head of the personnel hire and training group
Sergei
Befree leading architect
Ira
Befree E-com director
Liza
Head of the LOVE REPUBLIC commercial merchandisers group

To be
the
first

Melon Fashion Group today is one of the leaders in the fashion industry, a leader that is in the on — going search of new ideas which it promptly implements, pioneering with ingenious solutions.

One of the first fashion companies in Russia, Melon Fashion Group started to involve celebritiesin its advertising campaigns.

TO MAKE
THE WORLD
BETTER

Not only business goals are important for us; we are striving to live in harmony with the society and environment. The company has set a few directions a sits goal, they became the staples of its social policy.
Melon Fashion Group participates in the Donor Day and supports sports events. In 2019, the company and all its brands stepped on the sustainability route, designed s strategic sustainability program, one of its items being to minimize plastic production, another — use of recycled materials. The main project has been a long-term collaboration with the RAOUL Charity Foundation. The company participates in the supported employment program providing workplaces to young people with low starting possibilities

IN THE FOCUS OF ATTENTION

MELON FASHION GROUP IS A POPULAR NEWSMAKER IN THE BUSINESS COMMUNITY. ALL NOTEWORTHY EVENTS ARE WIDELY COVERED BY MASS MEDIA.
Retail.ru
LIFE HAS GIVEN US AN OPPORTUNITY TO THINK, REFRESH AND THROW NEW FORCES INTO THE BATTLE
Fashion industry appeared to be one of the most vulnerable in the unprecedented situation of lock-down and self-isolation
dp.ru
MONSTROUS TALENT
Mikhail Urzhumtsev, CEO of Melon Fashion Group, speaks about fashion retail, death of franchising and clothes for «monsters»
cre.ru
WE MAKE A BET FOR BRANDS THAT WORK
#BusinessAttheFront
FASHION INDUSTRY GOES OUT OF ISOLATION
Mikhail Urzhumtsev, CEO of Melon Fashion Group, participated in Mikhail Kouchment’s (a co-founder of Hoff hypermarkets) #BusinessAttheFront project
marketmedia.ru
«WE STRIVE TO ONE HUNDRED»
Mikhail Urzhumtsev, CEO of Melon Fashion Group, stated to MarketMedia that the company plans to reach 100 billion roubles of turnover per year, and he explained in what respect fashion industry is cooler than drugs business. One can watch or read!

And this is
just the
beginning

There were exciting 15 years full of challenges and triumphs. No less wonderful road of development is still ahead of us. We’ll do everything possible and beyond that in order to create the big worldoffashion and open it for others.
Thank you to every person in Melon, every partner and supplier for development of fashion industry. Thank you, dear customers, that you have chosen collections of our brands! This is a trigger for new achievements!